Swiggy pivots Instamart to profitability over growth as Amazon, Zepto crowd the quick-commerce race
CEO Majety signals disciplined expansion for Instamart, leaning on private label Noice and differentiated assortment. Q4 revenue rose 53% to ₹1,057 cr but GOV slipped sequentially and loss widened to ₹736 cr. Contribution-margin breakeven targeted by Q1FY27 as Amazon Now scales to 100 cities and Zepto eyes IPO.
Swiggy CEO Majety pledges disciplined Instamart growth over volume, betting on private label Noice and differentiated offerings as Amazon Now scales to 100 cities and Zepto nears IPO. Q4 Instamart revenue +53%, but GOV dipped sequentially; food delivery hit 15-quarter-high GOV.