Swiggy lists one Gurugram kitchen as 5 brands sharing FSSAI license, exposing verification gaps
Entrackr probe finds five Swiggy listings in Sector 11 Gurugram—Momo Palace China, Crispy Crunch Momos, The Momos House, Momo Factory, Humpty Momos—operating under one FSSAI license (20821005002678), address and menu. Raises questions on merchant verification, review integrity, ad auction fairness and partner-count metrics shown to investors.
Entrackr investigation finds five Swiggy restaurant listings in Gurugram share one FSSAI license, address, and menu, exposing gaps in Swiggy's merchant verification, review integrity, ad fairness, and investor-facing partner metrics.
Why this matters
Second Entrackr probe in days flagging the same Sector 11 Gurugram kitchen running under five Swiggy storefronts on one FSSAI ID, deepening scrutiny of Swiggy's merchant verification as it faces investor pushback on Instamart strategy.
Omni-channel signals steady at 127 in the last 90 days.
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