Swiggy Instamart Tests Physical Retail Beyond Quick Commerce
Swiggy Instamart is reportedly experimenting with physical retail, signalling a possible move beyond its app-led quick-commerce delivery model.
Swiggy Instamart is experimenting with physical retail, signalling a potential expansion beyond its quick-commerce delivery model.
Why this matters
The reported test follows recent signals that Swiggy Instamart resurfaced a December move into physical retail and was experimenting beyond its delivery model.
Omni-channel is steady, with 1,808 signals recorded in the past 90 days.