Swiggy Instamart tests physical retail beyond its delivery-led model
Swiggy Instamart is experimenting with physical retail, signalling a potential move from app-first quick commerce into consumer-facing offline formats.
Swiggy Instamart is experimenting with physical retail, signalling a potential expansion beyond its quick-commerce delivery model into offline consumer-facing formats.
Why this matters
The physical retail test follows reports of Instamart looking beyond delivery-only quick commerce and its premiumisation pivot under former Myntra CEO Nandita Sinha.
Omni-channel is steady, with 1,697 signals recorded in the past 90 days.