Swiggy Instamart tests a physical retail format
Swiggy Instamart is experimenting with physical retail, signalling a potential move beyond its app-led quick-commerce delivery model into an omnichannel format.
Swiggy Instamart is experimenting with a physical retail format, signalling a potential expansion beyond its quick-commerce delivery model.
Why this matters
The test follows a recent report that Swiggy Instamart is moving into physical retail and comes after former Instamart architect Karthik Gurumurthy raised $3M in a Matrix-led round.
Omni-channel is steady, with 1,481 signals recorded in the past 90 days.