Swiggy Instamart's Physical Retail Test Beyond Quick-Commerce Delivery Resurfaces
Resurfacing a December 2025 move, Swiggy Instamart is experimenting with physical retail, signalling a potential move to complement its app-led quick-commerce model with offline customer touchpoints.
Swiggy Instamart is experimenting with physical retail, signaling a potential expansion beyond its quick-commerce delivery model.
Why this matters
The test follows Swiggy Instamart's expansion to 100 cities after adding 32 markets in 2025 and a prior signal that it was testing a physical retail format.
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