Swiggy Instamart's Physical Retail Format Test Resurfaces
Resurfacing a December move, Swiggy Instamart tested a physical retail format, signalling a potential move beyond its delivery-led quick-commerce model and into an omnichannel presence.
Swiggy Instamart is experimenting with a physical retail format, signalling a potential expansion beyond its quick-commerce delivery model.
Why this matters
The physical retail test follows Instamart's exploration of stores and its Claude-powered shopping feature for 40,000 products, showing activity across both offline formats and digital discovery.
Omni-channel is accelerating, up +201100% QoQ.