Swiggy Instamart's physical retail experiment resurfaces
Resurfacing a December 2025 move, Swiggy Instamart was reported to be testing physical retail, signalling a potential move beyond its delivery-led quick-commerce model, according to an Inc42 report published on December 22, 2025.
Swiggy Instamart is experimenting with physical retail, signalling a potential expansion beyond its quick-commerce delivery model, according to an Inc42 report published on December 22, 2025.
Why this matters
The report follows signals that Instamart is experimenting with physical retail and testing a physical retail format, while Swiggy says Instamart can double volumes without major dark-store expansion.
Omni-channel is steady, with 1,501 signals in the past 90 days; no QoQ change figure was provided.