Swiggy Instamart's Holi-week festive handling fee resurfaces from March 2025 move
Resurfacing a March 2025 move, Swiggy Instamart had introduced a festive handling fee during Holi week, adding a holiday-period surcharge to its quick-commerce order proposition.
Swiggy Instamart introduced a festive handling fee for orders during Holi week, adding a holiday-period charge to its quick-commerce delivery proposition.
Why this matters
The fee resurfacing follows recent Swiggy Instamart signals involving FSSAI notices over alleged spoiled and expired deliveries, as well as the brand's December move into physical retail.
Retail-company signals are accelerating, up +1108600% QoQ.