Swiggy Instamart: Protein orders surge 150% in two years, Tier II cities outpace metros
Swiggy Instamart data shows protein-category orders up 150% over two years, with Tier II demand growing 200% faster than metros. Protein snacks (+300%), yogurt (+280%) and shakes (+225%) lead, while tofu (+87%) and soya chunks (2x) signal plant-based momentum across Bengaluru, Chennai, Jaipur and Guwahati.
Swiggy Instamart protein orders surged 150% in two years; Tier II cities outpace metros by 200%, led by snacks, yogurt and shakes.
ET Small Business · 5/25/2026, 7:33:31 AM · Ask about this →