Swiggy Instamart Architect's New Venture Raises $3 Mn Led by Matrix Partners India

Karthik Gurumurthy, the architect behind Swiggy's grocery delivery arm Instamart, has raised $3 Mn (INR 25 Cr) for his new venture in a round led by Matrix Partners India. The bet leans on his quick-commerce expertise from scaling Swiggy's grocery operations.

— Filed Thu, 16 Jul, 2026, 10:46 IST · Source Inc42 · Quick Commerce · Updated

Swiggy Instamart architect Karthik Gurumurthy's new venture raised $3 Mn (INR 25 Cr) in a round led by Matrix Partners India, tapping quick-commerce expertise behind Swiggy's grocery delivery arm.

Why this matters

Karthik Gurumurthy, who built Swiggy's grocery arm Instamart, is now backed by Matrix Partners India for a new quick-commerce bet, signaling continued VC appetite for founders with proven q-comm operating experience.

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