Swiggy Instamart architect Karthik Gurumurthy's $3M Matrix-led round resurfaces from January 2024

Karthik Gurumurthy, credited with building Swiggy Instamart, raised $3 million for his venture in a funding round led by Matrix Partners India, a January 2024 move now resurfacing.

— Filed Fri, 24 Jul, 2026, 10:01 IST · Source Inc42 · Quick Commerce · Updated

Karthik Gurumurthy, credited as Swiggy Instamart’s architect, raised $3 million for his venture in a funding round led by Matrix Partners India.

Why this matters

The resurfaced funding follows signals that Swiggy Instamart is testing physical retail beyond quick-commerce delivery and that Gurumurthy's venture raised $3M.

Retail-company signals are accelerating, up 1,069,000% QoQ.