Swiggy, Eternal and challengers chase new users with budget food-delivery formats
As food-delivery order frequency softens, Swiggy is expanding Toing and Eternal is adding Bistro kitchens to target lower price points. Rapido, Swish, Flipkart, BigBasket and Zepto are also testing delivery models aimed at bringing first-time and dormant users online.
Swiggy, Eternal and newer rivals are pursuing low-cost food delivery to acquire new Indian users as order frequency weakens. Swiggy is expanding Toing, Eternal is scaling Bistro kitchens, and Rapido, Swish, Flipkart, BigBasket and Zepto are testing competing food-delivery models.
Why this matters
The move extends Swiggy's affordability push toward India’s next 100 million food-delivery users, while restaurant payout disputes and a softer consumer earnings outlook add pressure to build order frequency.
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