Swiggy cedes ~200 bps QC share as Eternal-Blinkit play growth-profit balance
Experts say Swiggy's margin-first stance cost Instamart roughly 200 bps of quick commerce share, while Eternal's Blinkit presses advantage. Yet QC is still under 10% of Indian retail, with 90%+ flowing through kiranas that are themselves going digital.
Experts say Swiggy prioritised margins and lost ~200 bps QC share, while Eternal/Blinkit balance growth and profit. Quick commerce remains under 10% of Indian retail, with kiranas still dominating and adapting to online.