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Swiggy cedes ~200 bps QC share as Eternal-Blinkit play growth-profit balance

Experts say Swiggy's margin-first stance cost Instamart roughly 200 bps of quick commerce share, while Eternal's Blinkit presses advantage. Yet QC is still under 10% of Indian retail, with 90%+ flowing through kiranas that are themselves going digital.

Experts say Swiggy's margin-first stance cost Instamart roughly 200 bps of quick commerce share, while Eternal's Blinkit presses advantage. Yet QC is still unde

CNBC-TV18 · Retail · 5/14/2026, 1:18:18 AM · Ask about this →

Swiggy Blinkit Eternal Instamart