Swiggy appoints ex-Myntra CEO Nandita Sinha to lead Instamart

Sinha takes charge on 3 August, replacing Amitesh Jha, as Instamart expands beyond grocery into electronics, beauty, home and fashion while pursuing stronger unit economics against Blinkit, Zepto, Amazon and Flipkart.

— Filed Tue, 28 Jul, 2026, 13:56 IST · Source Mint · Updated

Swiggy appointed former Myntra CEO Nandita Sinha to lead Instamart from 3 August, replacing Amitesh Jha. The quick-commerce unit is expanding into electronics, beauty, home and fashion while improving unit economics amid intensifying competition from Blinkit, Zepto, Amazon and Flipkart.

Why this matters

The appointment follows recent signals that former Myntra CEO Nandita Sinha would join Swiggy Instamart as business head from 3 August, reinforcing its leadership focus during category expansion.

Leadership is steady, with 915 signals recorded in the past 90 days.