Sushi by Bou plants 20th-plus outlet at NYC's FiDi Hotel, scaling speed-omakase format

The hotel-based omakase chain extends its footprint with a new FiDi Hotel location, serving one-hour, 12-course sushi-bar experiences from $70. The push lands as the US sushi category mainstreams to roughly 17,000 dedicated restaurants, signaling appetite for compressed, premium-priced formats over traditional dwell-time dining.

— Filed Fri, 15 May, 2026, 07:26 IST · Source Restaurant Business · Updated

Sushi by Bou opens new outlet at FiDi Hotel NYC, extending its 20+ hotel-based omakase chain offering one-hour, 12-bite sushi-bar experiences from $70, amid US sushi mainstreaming with 17,000 dedicated restaurants per IBISWorld.