Superplum bets on tech-led farm-to-shelf infra as India's fresh produce chain modernises
India routes ~85% of fruits and vegetables through traditional wholesale markets, driving high wastage. Superplum is building integrated post-harvest infrastructure — computer-vision grading, QR traceability, cold-chain logistics and ripening chambers — to cut spoilage and improve food safety for organised retail.
India's fragmented fresh produce supply chain is being reshaped by technology — post-harvest management, computer-vision grading, QR traceability, cold-chain logistics and ripening chambers — reducing wastage and improving food safety for organised retail, with Superplum building integrated farm-to-consumer infrastructure.
Why this matters
Superplum's farm-to-shelf infrastructure push builds on its plan to expand exports of mangoes and lychees, extending its post-harvest tech from domestic organised retail into international markets.
Retail-company signals accelerating at +562200% QoQ.