Summer heat fuels quick-comm surge: ice cream, beverages, face-care GMV spike in May
Blinkit, Zepto, and Swiggy Instamart rode a summer windfall in May as ice cream GMV hit Rs 560 crore (+140% YoY, +18% MoM), beverages Rs 460 crore (+114% YoY), and face-care Rs 380 crore (+96% YoY), aided by expansion into Tier-2/3 cities.
Summer heat drove a quick-commerce windfall in May: ice cream GMV hit Rs 560 crore (+140% YoY), beverages Rs 460 crore, and face-care Rs 380 crore, as Blinkit, Zepto, and Instamart expanded into Tier-2/3 cities.