Study: 95% of listed consumer platforms use dark patterns; SEBI urged to mandate self-declarations

A study found 95% of listed consumer-facing platforms deploy dark patterns—deceptive design that manipulates users. SEBI is being pressed to require listed companies to self-declare such practices, a move that could raise compliance scrutiny across Indian e-commerce operators.

— Filed Tue, 7 Jul, 2026, 12:33 IST · Source CNBC-TV18 · Companies · Updated

A study found 95% of listed consumer platforms use dark patterns—deceptive design practices manipulating users. SEBI is being urged to mandate self-declarations from such listed companies regarding these practices, affecting Indian consumer-facing e-commerce operators.