Stelcore’s Bharat Mandot flags hidden costs in taking Indian D2C brands global
Mandot says global-first Indian brands need country-level unit economics, compliant import structures, local fulfilment and working-capital stress tests. He warns international operating costs can be underestimated by 10–20%, and suggests stress-testing sales at 30–40% below plan.
Stelcore chairman Bharat Mandot says Indian D2C brands are becoming global-first but need country-level unit economics, compliant import structures, local fulfilment and working-capital stress tests. He says cross-border operating costs are commonly underestimated by 10-20%.
Why this matters
No related recent signals are supplied for Stelcore Group; Mandot’s guidance identifies the operating requirements behind international expansion by Indian D2C brands.
Retail-brand signals are accelerating, up +93,775% QoQ.
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