Star Plus’s ‘India Ke Top 1%’ resurfaces as festive weekend viewing bet
Resurfacing a July 2026 move, Star Plus's plan to launch Anil Kapoor-hosted logic reality show India Ke Top 1% during the festive season—targeting male and family audiences while seeking premium ad rates as linear TV revenue declines—is back in focus.
Star Plus will launch Anil Kapoor-hosted logic reality show India Ke Top 1% during the festive season to attract male and family audiences, revive weekend appointment viewing and secure premium advertising rates amid declining linear-TV ad revenue.
Why this matters
No related recent Star Plus signals were provided. The resurfaced July 2026 plan links festive weekend programming, male and family audiences, and premium ad pricing amid declining linear TV revenue.
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