Spotify slashes India Premium Standard to Rs 139, kills Lite tier
Spotify has cut Premium Standard in India by 30% to Rs 139/month and Student to Rs 69, while discontinuing Premium Lite. Existing Lite users migrate to Standard at unchanged price; Platinum holds at Rs 299; legacy Individual, Duo and Family plans grandfathered for current subscribers.
Spotify has cut Premium Standard pricing in India to Rs 139 and Student to Rs 69, while discontinuing the Premium Lite tier. Existing Lite users will migrate to Standard at the same price; legacy Individual, Duo and Family plans remain for current subscribers.
Why this matters
Aggressive India pricing follows Spotify's pitch of India as a core growth engine toward a 150M subscriber ceiling, signaling a volume push via cheaper entry tiers and Lite consolidation.
Retail-brand activity steady at 1,088 signals over the trailing 90 days.