SpiceJet fined Rs 1 lakh by CCPA for 'dark patterns' in bookings; airline blames technical error

The CCPA penalised SpiceJet Rs 1 lakh for deploying three dark patterns on its booking platform, including pre-ticked loyalty enrolment and promotional consent boxes. SpiceJet called it a technical error and must submit an undertaking confirming permanent corrective measures.

— Filed Fri, 17 Jul, 2026, 21:34 IST · Source Financial Express · BrandWagon · Updated

CCPA fined SpiceJet Rs 1 lakh for deploying dark patterns on its booking platform, including pre-ticked loyalty enrolment and promotional consent boxes. The airline called it a technical error and must submit an undertaking confirming permanent corrective measures.

Why this matters

The penalty adds to regulatory scrutiny of SpiceJet, with the CCPA banning its default-consent enrollment and flagging deceptive dark patterns in the flight booking flow.

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