Sony India bets on premium TVs, audio and gaming for double-digit Diwali growth
MD Sunil Nayyar projects double-digit value growth in H2 FY26, anchored by premium BRAVIA TVs, an audio segment now 20%+ of business with 50%+ soundbar share, and 4-5x PlayStation momentum. New BRAVIA Theatre Trio targets ₹70,000+ home theatre buyers as Sony leans into festive demand.
Sony India MD Sunil Nayyar projects double-digit value growth and a blockbuster Diwali, driven by premium TVs, audio (20%+ of business), and gaming. Launched BRAVIA Theatre Trio and expanded soundbar lineup targeting premium home theatre buyers.
Why this matters
Sony India is doubling down on premiumisation across TVs, audio and gaming to offset commoditised mid-tier competition, using Diwali as a launchpad for high-ASP categories like BRAVIA Theatre Trio.
Retail-brand theme steady at 1,867 signals in 90d, reflecting consistent brand-led activity.