Solitario debuts Divine India collection with 8kg lab-grown diamond Ganesha murti
Lab-grown diamond brand Solitario is pushing into devotional luxury, anchoring its Divine India collection with an 8 kg Ganesha murti set with 1,489 diamonds totalling 124 carats. The brand will also offer custom diamond ornamentation for customers' personal idols in-store, opening a new white-space category at the intersection of faith and fine jewellery.
Lab-grown diamond jewellery brand Solitario launched its Divine India Collection, entering devotional luxury with diamond-studded idols of Hindu deities. Centrepiece is an 8 kg Ganesha murti with 124 carats. Brand also offers custom diamond ornamentation for personal idols at stores.
Why this matters
Solitario's move into devotional luxury extends lab-grown diamonds beyond bridal and fashion into faith-based gifting, a category historically dominated by gold and silver artisans.
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