Soch lands 5th international store in Surrey, deepening Canada bet on South Asian diaspora

Indian ethnic wear brand Soch has opened a 1,500 sq ft store in Surrey, British Columbia—its 2nd Canadian outlet and 5th overseas. With 175+ stores across 70 Indian cities, the brand is now scoping Southeast Asia, the Middle East, UK and US as its next diaspora-led growth corridors.

— Filed Tue, 16 Jun, 2026, 16:33 IST · Source Retail4Growth (HTML list) · Updated

Indian ethnic wear brand Soch opened its 5th international store and 2nd Canadian outlet in Surrey, British Columbia, a 1,500 sq ft store targeting the South Asian diaspora. Soch is also eyeing Southeast Asia, Middle East, UK, and US expansion.