Snapdeal's Mother's Day 2026: 80% of women-category orders come from non-metros, sub-₹499 price points dominate
Snapdeal's Mother's Day 2026 report (1-10 May) shows over 80% of women-category orders originated from non-metro cities including Lucknow, Jaipur, Kanpur, Ludhiana, Indore, Surat, Bhopal and Dehradun. Sarees, handbags, watches and ethnic wear led demand, with 80% of purchases priced below ₹499 — underscoring value-led gifting in Bharat.
Snapdeal's Mother's Day 2026 report shows over 80% of women-category orders came from non-metro cities like Lucknow, Jaipur and Indore, with sarees, handbags, watches and ethnic wear topping demand, mostly at sub-₹499 price points.
Why this matters
Reinforces Snapdeal's Bharat-first positioning, with Tier 2/3 cities and sub-₹499 price points continuing to anchor its value-commerce playbook against metro-led rivals.
Retail-brand signals steady at 1,101 over the last 90 days.