Snapdeal CEO: value fashion, not premiumisation, will define India's next retail decade
Achint Setia argues trend-aware shoppers across metros and smaller cities want affordable, fast-refreshing styles — forcing both offline value formats and e-commerce platforms to pair trend responsiveness with accessible pricing.
Snapdeal CEO Achint Setia argues value fashion, not premiumisation, will define India's next retail decade. Trend-aware consumers across metros and smaller cities seek affordable, fast-refreshing styles, pushing both offline value formats and e-commerce platforms to combine trend responsiveness with accessible pricing.
Why this matters
Setia's value-fashion thesis aligns with Snapdeal's recent Mother's Day 2026 data, where 80% of women-category orders came from non-metros and sub-₹499 price points dominated.
Retail-brand signals are steady with 1,987 signals tracked over the last 90 days.
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