Smoothie King CEO debuts Flock & Fresh, a chicken chain courting women and families
Wan Kim opened Flock & Fresh in Dallas as a fast-casual counter to male-skewing Chick-fil-A and Raising Cane's. The concept leans on never-frozen, 24-hour-brined chicken at a $12-$13 average ticket, with the Smoothie King operator's 1,260-unit U.S. footprint signaling scale ambitions.
Smoothie King CEO Wan Kim launched Flock & Fresh in Dallas, a fast-casual chicken concept designed for women and families, positioned against male-skewing rivals like Chick-fil-A and Raising Cane's, with $12-13 tickets and never-frozen chicken.
Why this matters
Flock & Fresh marks Smoothie King CEO Wan Kim's first move beyond beverages, leveraging a 1,260-unit U.S. operating base to enter the crowded chicken category with a demographic wedge.
Retail-brand activity holding steady at 181 signals over the last 90 days.