Smartphone financing to hit 42% of India sales in 2026, closing gap with one-time payments
EMI and instalment purchases are set to reach 42% of India smartphone sales in 2026, up from 35% in 2025. NBFCs finance 67% of these units, with Bajaj Finance leading and Samsung Finance+ driving Samsung's push. Festive offers and affordability schemes fuel premiumisation above ₹30,000.
Smartphone financing (EMI/NBFC) will reach 42% of India smartphone sales in 2026, up from 35%, nearing one-time payments. Samsung leads via Samsung Finance+; Bajaj Finance leads NBFCs. Festive season and affordability offers to drive premiumisation.