Small packs surge 4-10pp faster as ₹5-20 SKUs dominate inflation-hit FMCG baskets
AWL, Parle, Britannia and Dabur report small packs outpacing larger SKUs by 4-10pp, with shares climbing to 30-65% across categories. Companies are cutting grammage and absorbing 4-10% price hikes to defend ₹5-20 entry points as West Asia conflict and inflation squeeze budgets.
Indian FMCG consumers are shifting to smaller ₹5-₹20 packs as inflation and West Asia conflict strain budgets. AWL, Parle, Britannia, and Dabur report small-pack sales growing 4-10pp faster, with companies cutting grammage to preserve price points.