Small packs outpace large by 4-10ppt as inflation squeezes Indian wallets
AWL Agri, Parle, Britannia and Dabur report small packs at ₹5/₹10/₹20 growing 4-10ppt faster than large since April. Britannia draws 60-65% of sales from small packs; Dabur clocks 30%. Firms add SKUs and trim grammage as West Asia conflict and 4-10% price hikes pinch budgets.
Indian FMCG firms—AWL Agri, Parle, Britannia, Dabur—report small packs growing 4-10ppt faster than large ones since April as inflation and West Asia conflict squeeze budgets, prompting added small-pack lines and grammage cuts at ₹5/₹10/₹20 price points.