Skyscanner: 67% of Indians plan holidays around culture and heritage
Skyscanner India’s report points to rising demand for culture-led travel, spanning festivals, food, heritage and tier-two and tier-three towns. Safety concerns and high travel costs remain the leading barriers.
Skyscanner India says culture-led travel is rising, with 67% of Indians planning holidays around heritage, festivals and food. Festival, cuisine and tier-two/three destinations are gaining traction, while safety and cost remain key barriers.
Why this matters
No prior related Skyscanner India signals are provided, making the report a baseline for its culture-led travel positioning.
Retail-brand signals are accelerating, up 92,400% QoQ.