Sitharaman urges Indian toymakers to target a quarter of the global market
FM Sitharaman called on Indian toymakers to aim for 25% of the global market, backed by Mudra loans, RoDTEP and trade pacts. Toy imports fell 71% from FY19-FY26 while exports hit $186M in FY26. The domestic market is projected to reach $5B by 2034 against a $179B global market by 2032.
FM Sitharaman urged Indian toymakers to target a quarter of the global market, leveraging government schemes and trade pacts. Toy imports fell 71% while exports rose, aided by Mudra loans, RoDTEP, and branding push for the growing domestic toy sector.