Sirona, Nua, Pee Safe lead India's intimate care boom beyond pads into period underwear and sexual wellness
D2C-first brands are reshaping a category legacy FMCG ignored, using ecommerce, quick commerce and education-led trust-building. HealthFab raised ₹20 Cr; adjacencies span postpartum, men's hygiene and sexual wellness as Honasa targets ₹5,500 Cr by FY31.
India's intimate care category is expanding beyond menstrual hygiene into period underwear, postpartum, sexual wellness and men's hygiene, led by D2C brands like Sirona, Pee Safe, Nua leveraging ecommerce, quick commerce and education-first trust-building over legacy FMCG.
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