Direct selling growth slows to 4% as e-commerce, D2C and quick-commerce squeeze India's Rs 23,021 Cr industry
IDSA's FY25 report pegs direct selling at Rs 23,021 crore, up just 4% YoY, with 58% of 93 lakh sellers flagging online platforms as the top competitive threat. Wellness drives 60% of sales and cosmetics 26%, but legacy players like Amway, Oriflame and Modicare face mounting pressure from Amazon, Flipkart and quick-commerce.
IDSA's FY25 report pegs direct selling at Rs 23,021 crore, up just 4% YoY, with 58% of 93 lakh sellers flagging online platforms as the top competitive threat.
YourStory · Capital · 5/20/2026, 5:15:07 AM · Ask about this →