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Retailopædia

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NPD & Retail Expansion confidence 62/100

Wild Thingz launches biggest-ever range expansion into 75 WHSmith Travel doors

The better-for-you confectionery brand adds share bags and family multipacks backed by a sharper pricing strategy, targeting both impulse and planned shopping missions.

retail-times · 7/21/2026, 10:02:34 AM · Ask about this →