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Craft Beer / Music Collaboration / Sustainable FMCG confidence 74/100

Signature Brew taps Groove Armada collab to crack Waitrose with £3 Czech lager

London's largest indie brewery blends music-culture cachet and Wildfarmed regenerative credentials to land a nationwide Waitrose listing for its 5% ABV 'Do It Right' pale lager.

retail-times · 7/21/2026, 9:31:28 AM · Ask about this →