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Brand Refresh & Portfolio Expansion confidence 55/100

Purr & Meow refreshes brand and recipes to bring Pooch & Mutt's wellbeing nutrition ethos to cats

Sister brand of the European dog-health specialist undergoes identity overhaul and recipe upgrades, signalling growing retailer confidence in the premium cat-food wellness segment.

retail-times · 7/20/2026, 12:46:35 PM · Ask about this →