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Retailopædia

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Brand Collaboration & Experiential Retail confidence 55/100

Benefit Cosmetics teams with Secret Cinema for Grease immersive summer 2025 tie-up

The LVMH-owned beauty brand is partnering with Secret Cinema's Grease: The Immersive Movie Musical in a UK experiential play expected to span product activations and themed sampling.

retail-times · 7/20/2026, 11:46:05 AM · Ask about this →