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Retailopædia

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The Encyclopædia of Indian Retail — revised every hour



Experiential Retail confidence 74/100

EE launches Netflix-inspired sensory booth at flagship Studio to bring streaming scenes to life

A time-limited immersive pop-up lets shoppers step inside TV and film worlds, positioning EE TV as a Netflix gateway and turning retail space into a content-driven experience zone.

retail-times · 7/20/2026, 11:16:04 AM · Ask about this →