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Retailopædia

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Premiumisation & At-Home Cocktail Culture confidence 62/100

Berry Bros. & Rudd Launches 'Pick 'n' Spritz' Mix-and-Match RTG Cocktail Kits for Home Serves

Britain's oldest wine merchant, est. 1698, enters the at-home spritz occasion with customisable ready-to-pour kits designed to drive repeat purchase through a mix-and-match mechanic.

retail-times · 7/17/2026, 1:02:14 PM · Ask about this →