India Rural Downtrading Risk Flags Dabur, Emami on Channel-Check Evidence

NDTV Profit field research signals value-brand shifts in rural India, posing volume risk for Dabur (~46% rural mix) and Emami — but qualitative data needs Nielsen/earnings corroboration.

ndtv-profit-business · 7/14/2026, 3:03:48 PM · Ask about this →