McVitie's Hobnobs Oaty Snaps launches in Vanilla & Caramel with nHFSS credentials

pladis extends Hobnobs into a lighter 'Snaps' format built on 100% wholegrain oats, unlocking broader UK ad and promo placement rights while targeting the growing better-for-you biscuit occasion.

retail-times · 7/14/2026, 2:45:53 PM · Ask about this →