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Retailopædia

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The Encyclopædia of Indian Retail — revised every hour



Product Expansion / Market Strategy confidence 45/100

Hero MotoCorp to Expand Premium Bike Lineup in 200cc–400cc Segment

India's largest two-wheeler maker targets mid-premium ₹1.5L–₹3L+ space with new Mavrick, Karizma and Xpulse variants to counter Royal Enfield, Bajaj and TVS.

bt-corporate · 7/14/2026, 12:47:35 PM · Ask about this →