Zepto 'Select' to Take On Blinkit Gourmet & Swiggy FirstClub in Premium Grocery Race

Zepto is readying a premium grocery tier called 'Select' targeting affluent metro shoppers with imported and gourmet products, as quick-commerce giants chase higher AOVs and better margins ahead of IPOs.

bt-corporate · 7/14/2026, 12:18:35 PM · Ask about this →