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Retailopædia

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The Encyclopædia of Indian Retail — revised every hour



AI & Retail Technology confidence 74/100

23-Year-Old CEO Raises $35M at $185M+ Valuation for AI Shopping Assistant Phia

Young founder secures major institutional backing for Phia, an AI-powered shopping assistant poised to reshape retail discovery and conversational commerce at scale.

ndtv-profit-business · 7/13/2026, 8:48:28 PM · Ask about this →