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sports-development confidence 74/100

Kant Urges India to Convert Massive Football Viewership Into Grassroots Playing Culture

Former NITI Aayog CEO argues India's huge Premier League and Champions League fanbase must translate into participation, tackling the gap between a 1.4B population and a FIFA ranking stuck around 100–110.

bt-corporate · 7/13/2026, 2:33:13 PM · Ask about this →