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Retailopædia

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The Encyclopædia of Indian Retail — revised every hour



Distribution Channel Strategy confidence 72/100

SBI Mutual Fund Draws Only 15% of Its Rs 13 Lakh Crore AUM From Parent Bank Branches

Despite SBI's 22,000+ branch network, ~Rs 2 lakh crore — just 15.4% of total AUM — flows through bank channels, signalling strong diversification across IFAs, direct and digital routes.

ndtv-profit-business · 7/13/2026, 9:47:09 AM · Ask about this →