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Retailopædia

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Sports Marketing & Consumer Insights confidence 62/100

94% of Urban Indians Tracking FIFA World Cup as Argentina Tops Fan Favourites: Ipsos

Ipsos survey finds near-total urban engagement with the tournament and a strong preference for Argentina, signalling a major brand and media opportunity—though rural India and passive followers remain uncounted.

bt-corporate · 7/10/2026, 2:46:34 PM · Ask about this →